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I think you are right on about trying to advertise this using examples that everyone can understand. That said, I am often shocked at how many people just accept long commutes as a way of life... they don't even think about a world where it could be different. Also, think of all the country songs about pick-up trucks... its like truck and cars are a part of the fabric of the suburban and rural experience. Its often hard for people to imagine life without them.

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